This is a great success only after seven months of our pilot operation of the CanceledWeddings.com online marketplace.
Canceled Weddings is an innovative members-only wedding brokerage where brides register their detailed wedding plan profiles and budgets to be matched against suitable canceled wedding plans or vendor late availabilities on discount.
Planning a wedding is a costly endeavor with the size of average wedding bill reaching as high as the cost of a new mid-size car ($25,656 in the US, £36,000 in United Kingdom or $ 36,200 in Australia).
This rapid growth of bride registrations and their corresponding overall budget also proofs that brides-to-be are nowadays very cautious about their spending and search for good deals to cut their wedding costs and still have the nuptials of their dreams.
This might sound like a big pressure for wedding vendors, but there’s silver lining in it.
Wedding vendors can now effectively advertise their discounted late availabilities to Canceled Weddings’ brides and actually make money instead of losing them.
Late availability means that a vendor hasn’t been able to sell her service at full price for a given date, which is less than six months ahead of time. Instead of letting it go to waste, this wedding vendor is now able to make targeted offer for this date on discount to budget-savvy brides registered at CanceledWeddings.com marketplace.
It’s a win-win for everyone because vendors can make money that they would otherwise lose and our registered brides can decide between purchasing a whole canceled wedding plan or cherry-pick individual vendors’ late availability deals and throw a wonderful wedding of their dreams for much less.